Ballyhass Adventure Group and the Adventure Tourism market we operate in have changed over the years, sometimes by choice and other times by necessity. Throughout all the changes and growth of the business, there has always been a fundamental belief. Giving people access to the outdoors while providing instructor-led experience has a hugely positive impact. Evident in the feedback, smiles and laughter of the outdoor spaces we operate in.

It is on this foundation that we grew and developed our team and in time the type and quality of experiences we provided. We distilled our value system down to 7 core principles that guided our business decisions

  1. Deliver the Best Possible Outdoor Experience
  2. Committed to Safety Through Learning
  3. Personality, Passion & Fun
  4. Maximum Participation 
  5. Adapt, Adjust & Accommodate
  6. Engaging Communities
  7. Champion the Outdoors

It is by following these values that we inevitably found B-Corp and the Business impact assessment.

The B-Corp assessment and the framework it offered felt like the perfect fit in our next steps in ethically growing the business. The purpose driven attributes of the B-Corp movement overlapped seamlessly with our own values and daily lived experience and interaction with customers and employees. We saw it as a way to measure the positive impact we were having not just through footfall, but in the tangible and intangible impacts of our business on individuals and communities themselves.

We have come to see our business as one that has evolved to inspire and support an outdoor generation, the B-Corp accreditation is not the summit, but the GPS signal we use to know we are on track. Together with the B-Corp community and movement we will continue to improve and showcase that business can be used as a force for good.

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