Ballyhass impact report part two hero image
 
Ballyhass Impact Report
Part 2

The next part of the Ballyhass impact story

This second page continues the Ballyhass Impact Report 2023–2025, moving into the wider role Ballyhass plays in community, environment and customer experience — and how those areas connect back to the company’s long-term purpose.

Together, these sections show how Ballyhass is trying to create value beyond the adventure itself: supporting local communities, improving environmental performance and helping more people spend time outdoors in a stronger, more responsible way.

What’s on this page

Community comes first

We begin with Ballyhass’s role in local support, partnership, volunteering and rural opportunity, before moving into the remaining impact areas and wider progress across the business.

Community
Environment
Customers
What comes next
Community

How Ballyhass is trying to create shared value beyond the gates of its sites

Ballyhass’s community impact is grounded in a simple idea: a successful outdoor business in rural Ireland should create wider value for the people and places around it, not just for the customers who book in.

That shows up in different ways — direct sponsorship, partnerships, volunteering, engagement with schools and community groups, local sourcing, local hiring, and support for the wider networks that help places like North Cork grow stronger.

Some of that impact is easy to count and some of it is harder to capture in one number. What matters most is that Ballyhass is not treating community as a side project. It is part of how the business understands its role in the region.

Direct support Sponsorship, vouchers, project-based fundraising and practical help for schools, clubs and community groups.
Partnerships and volunteering Community action days, biodiversity projects and volunteering that connect Ballyhass activity to wider local benefit.
Local relationships Engagement with chambers, development groups, tourism networks and B Corp-related communities.
Rural opportunity Local hiring, in-house development and stronger career pathways in a sector that can support rural employment.

Tracked support in the report year

Schools and groups
€3,392

Sponsorship vouchers provided to local schools and community groups in 2025.

Sports clubs
€1,700

Direct sponsorship support recorded for sports teams and clubs in 2025.

Examples of community action already underway

Paid volunteer hours supporting initiatives such as the Beaumont Quarry project
Adventure and nature partnerships including free public education and biodiversity activity
Supplier Charter and stronger support of local businesses and producers
Ongoing engagement with Mallow Chamber, Cork Chamber, B Lab Ireland, Pure Cork, Fáilte Ireland and local development agencies

Why this matters

Ballyhass is part of a wider local ecosystem. When it supports schools, clubs, partner organisations, local suppliers and community-led projects, it strengthens the conditions that make a place more resilient, more connected and more positive for future generations.

Environment

How Ballyhass is trying to reduce impact while improving the places it operates in

Environmental action at Ballyhass is not built around one headline initiative. It is a collection of practical steps across waste, energy, biodiversity, infrastructure and day-to-day operations — with the aim of reducing impact while making the sites work better for the long term.

Some of the strongest progress is operational: improving waste systems, processing food waste and compostables onsite, reducing landfill intensity per visitor, expanding renewable energy and putting in more practical infrastructure like refill stations and EV charging.

At the same time, Ballyhass is starting to build a wider environmental story around biodiversity, circular systems and the way adventure sites can give more back to the landscapes they sit within.

Waste and circularity Lower landfill intensity, more recycling, composting systems and circular initiatives across uniforms, cups and food packaging.
Energy and infrastructure Solar PV, EV charging and refill stations that support lower-impact operations and better customer behaviour onsite.
Biodiversity and nature Hedgerow planting, pollinator thinking and more space being allocated back to nature across the sites.
Better measurement Improving tracking and reporting so that environmental progress becomes clearer, more consistent and easier to act on.

Clear proof points already in place

Renewable energy
49%

Of Ballyhass energy needs covered by solar PV in 2025, marked as phase 1 of 3.

Waste efficiency
0.14

Waste to landfill per visitor in 2025, down from 0.211 in 2022.

Biodiversity
4,000+

Native hedgerow plants added through the Gate to Gate biodiversity project.

Access and infrastructure
3

Public EV charging stalls installed, plus filtered refill stations at both sites.

Examples of environmental action in practice

Zirkulu circular uniform scheme
2GoCup circular coffee cup scheme
Pizzcycle circular pizza box scheme
Zero single-use plastic across food and beverage areas
Onsite processing of food waste and compostable packaging through shredding and composting machinery

Why this matters

Adventure businesses depend directly on healthy places, functioning infrastructure and landscapes that people want to spend time in. Environmental improvement is not separate from the Ballyhass experience — it is part of protecting the quality and future of that experience.

Customers

How Ballyhass is trying to create better outdoor experiences with wider positive impact

Ballyhass exists to deliver outdoor adventure experiences that help more people get outside, try something new and connect with the outdoors in a memorable way. That customer mission sits at the heart of the business.

As visitor numbers have grown, Ballyhass has been working to make sure that growth is supported by stronger infrastructure, better site systems and practical improvements that make the customer journey work better while also reducing impact.

In that sense, customer impact is not separate from the wider story in this report. Experience quality, environmental responsibility and operational improvement all shape the kind of business Ballyhass is becoming.

More people outdoors Growing visitor numbers mean more people are being introduced to adventure, activity and outdoor time.
Better supporting infrastructure Improvements like EV charging and filtered refill stations help Ballyhass support lower-impact customer choices onsite.
Responsible growth Growth is being managed alongside sustainability improvements rather than treated as a separate goal.
Long-term experience quality The wider aim is to keep customer growth moving in step with site quality, environmental standards and operational improvements.

Clear indicators already visible

Scale of reach
100,000+

Ballyhass is now reaching over one hundred thousand visitors annually.

Customer support
2 sites

Two Cork sites supported by practical infrastructure improvements and expanding product offer.

What this includes in practice

Growing outdoor product and experience offering
EV charging to support lower-impact travel choices where possible
Filtered water refill stations to help reduce single-use plastic
Site and operational improvements designed to support higher visitor volumes more responsibly

Why this matters

The Ballyhass customer story is not only about transactions or footfall. It is about introducing more people to outdoor adventure while keeping the overall experience strong, accessible and increasingly aligned with the wider environmental and operational goals of the business.

Progress so far

The Ballyhass impact journey is building year by year

This report looks across a period of growth, structure and sharper accountability. The direction of travel matters most: more people reached, stronger internal standards, better environmental infrastructure and clearer community impact taking shape over time.

 
2022

A clearer baseline begins

This report period begins with Ballyhass entering a more structured phase of its B Corp journey, with 60,269 visitors and 140 team members forming part of the starting point for measuring progress across the business.

60,269 visitors
140 team members
B Corp journey underway
 
2023

More structure behind the standards

Ballyhass continues embedding its values, ethics and impact thinking more formally into the business, while visitor and team numbers grow and internal reporting becomes more important.

Stronger reporting focus
Growth continuing
Impact framework deepening
 
2024

Infrastructure and impact become more visible

Practical environmental and site improvements gather momentum, with stronger waste systems, EV charging, refill infrastructure and wider operational improvements making the impact work more visible across the customer and site experience.

EV charging added
Refill stations expanded
Operational improvements scaling
 
2025

A stronger proof base is now visible

Ballyhass reaches 102,635 visitors and 178 team members, records 49% of energy needs covered by solar PV, adds 4,000+ native hedgerow plants and tracks direct community support through sponsorship and partnerships more clearly.

102,635 visitors
178 team members
49% solar coverage
4,000+ hedgerow plants
 
Next

Better data. Better reporting. Higher standards.

The next chapter is about raising the quality of the evidence, strengthening internal tracking, improving environmental and community reporting, and building towards the next stage of Ballyhass’s B Corp and impact journey with more confidence.

Recertification focus
Stronger evidence
Sharper internal systems
Closing note

This is not the finished version of Ballyhass. It is the direction of travel.

Ballyhass’s impact journey is still evolving. Some parts of the story are already visible in clear numbers, stronger infrastructure and better formalised standards. Other parts still need more evidence, better tracking and sharper reporting over time.

What matters most is the intent behind the work: building a stronger outdoor business that keeps raising the standard for how it supports its team, contributes to community, protects place and inspires more people to get outside.